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Why My Heart Still Beats With Livestrong

So much has ben said about Lance and Livestrong this past week and I can’t keep quiet without sharing my own experience with this outstanding organization that has helped millions of people around the world and despite from benefitting from Lance’s exposure for many years, has never really been about Lance.

For anyone who reduces the depth of service of Livestrong to the yellow bracelets, I’d like to invite you to look at the depth of their work and realize that this movement is exponentially more than that. For anyone who feels that Livestrong is and was about Lance, I ask you to look at their results and realize that it never was. There’s no denying that Lance was instrumental in popularizing and bringing attention to Livestrong, but there’s always been a dedicated team of warriors, a beating heart, who run the place and do the work. These extraordinary human beings have already helped millions of people affected by cancer including: caregivers, survivors, children, adults and the elderly.

It’s easy to go the fast route without stopping to look at what this place is about. So my challenge to you today, is to open to the possibility that things are more complex than we usually make them to be.

-Bern

You can Watch my interview with Doug Ulman – 3X Cancer Survivor and CEO of Livestrong Here

Read What Fast Company Has to Say About Doug











5 comments
Kola
Kola

really great points, Bern! i haven't been keeping up with all the news on this issue but i think you make a really good point. it's easy to get carried away pointing fingers at one spec of "bad" when there is an expanse of good surrounding it. thanks for sharing your thoughts with us :) 

Saahil_Dhareula
Saahil_Dhareula

my support  ,love,and tons of care will ALWAYS be there...love humans but there lives more.:)))

Sabrina Bolin
Sabrina Bolin

Bern, you remind us so much that more often than not the MESSAGE is bigger than the messenger...thank you.

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