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Melissa Cassera Interview – The Soul of PR

I first connected with PR Rockstar Melissa about 2 years ago online and have been on her email list since then. Throughout this time, I’ve noticed that she is incredibly insightful in all PR related things and to top it off she has such a lively and passionate personality that shows through all her work. I invited her over because I know, that there are so many amazing women out there who watch my show who would really benefit from getting some media exposure and don’t have a clue as to how to get started. I invite you to watch this insightful conversation and go beyond the interview and get on Melissa’s email list today.

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“Step into your own confidence, just do it and don’t wait for things to be perfect” ~ Melissa Cassera

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Some key insights from this interview:

  • How her work with authors & professional speakers led her to figure out how to brand people as celebrities.
  • Why asking experts about their background gives crucial insights to your working with them.
  • Why everyone is at an advantage to do their own PR today.
  • The reason media is significantly more hungry for content today than before
  • What is the right approach to have a great success rate when reaching out to media
  • The secret to thrive when reaching out to media from an emotional stand point.
  • Why you need to stop trading your time for money in order to fund your passions
  • What’s the beauty in not being attached to the outcome
  • Why putting yourself out there and ask creates incredible opportunities

Melissa Cassera – Award Winning PR Expert, Actress and Founder of Cassera Communications

Melissa Cassera is an award-winning PR Expert and President of Publicity Firm Cassera Communications. When it comes to turning business owners into celebrities, she’s the real McCoy. Melissa has 10+ years of experience as a PR strategist, marketing + communication virtuoso — and has led multi-million dollar campaigns for companies + start-ups in the US, Canada, the UK, Japan, and France.

Her clients regularly score national media attention, book deals (with bidding wars), paid speaking gigs — and sometimes, 6-figure spokesperson deals + reality TV show pilots From uncovering the latest pop culture trends for business success to prowling around E! Online for hours + hours for legitimate research, Melissa loves the challenge of blending business with passion (and guilty pleasure). Her advice has been featured on NBC, ABC, CBS, and Fox News as well as glossy magazines + web portals like Glamour Magazine, Redbook Magazine, AMEX Open and Forbes.

Connect with Melissa:

On her site:
On facebook:
On Twitter: @casseracomm

People Mentioned in this interview:

Program Mentioned in this interview:


Hi Bernardo, 

I really enjoyed listening to Melissa. She is just bubbling with passion, I want to go out and try something "outrageous" LOL!! Melissa's message on not being attached to the outcome ( Jennifer's message:)), is probably the thing that keeps us from having fun in what we do. I love it:) What I really enjoyed about her thought on vulnerability, is that she found humour in talking about it. I love laughing, especially at myself:) So, I enjoyed Melissa's opening up, being Real!

Tanya Brown
Tanya Brown

What a great interview!!! Going to listen to it again as there was soo much good advice!!


That was a really fun interview.

I'm one of those that never waits til something's perfect before I put it out "there". I've wondered lately about that. I've always enjoyed the growth that happens when I jump right in with what I have, imperfections and all, and see how there really was no other way to see what was missing.

I have a few friends who tell me to wait to start a website / business. I'm saying to myself, why? What for? But that seed of doubt was planted. I thought they knew better. But I've always done well (learned more and been happier) when I've worked with my naivete and just jumped in and had fun.

I think I have to stop listening to cautious people! HA!

I checked out her website. Looks fun. Can't wait to see about the course she's offering!

BTW, I leave your site up for hours sometimes 'cause I periodically have to go do "life" ! LOL! 

Thanks, Bern. Have a good one!

yourgreatlifetv moderator

@AntoniaLoGiudice Antonia, I know EXACTLY what you mean! When you combine real knowledge with a service driven, passionate attitude, there is no limit to how deeply you can share your gifts. I too LOVE Jennifer's message. So glad you benefitted from this interview. Sending  you love!


yourgreatlifetv moderator

@BetsyKCross My Dear Betsy, Throwing yourself into going for what you want takes tremendous courage and yet the results pay off immensely. I'm a firm believer that when you take action (if you have a strong why) you will ALWAYS figure out the how. If you're interested in shining some light to your artistic or business activities I can't recommend Melissa's work enough, she is a powerhouse.